Frequently Asked Questions
Embarking into the dynamic realm of digital marketing requires a blend of creativity and technological prowess. While we provide insights here, it's vital to acknowledge the perpetual evolution of trends and knowledge in this space. We strive to offer solutions that stand the test of time, yet, as the landscape transforms, so does our understanding. For any further inquiries, feel free to connect with us.
In the ever-shifting digital landscape, knowledge serves as our compass, guiding us to navigate the unknown with confidence.
What is digital marketing?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities that leverage digital mediums to connect with potential customers. Digital marketing strategies aim to reach and engage audiences through various digital channels, such as search engines, social media, email, websites, and other online platforms.
What forms of digital marketing are there?
This answer continues to grow. More common forms of digital marketing are Social Media Marketing (SMM), Search Engine Optimization (SEO), content marketing, email marketing. This era of markting continues to grow with Pay- Per-Click advertising, influencer marketing, affiliate marketing, video marketing, mobile marketing, chat bots and messaging apps.
What are the most popular forms of digital marketing?
Currently the most popular form of marketing is Social Media Marketing (SMM). This is due the endless global reach, the instant audience feedback, targeted advertising, and how incredibly cost effective this form of marketing is compared to the methods of years prior.
Is digital marketing expensive?
The cost of digital marketing can vary widely depending on several factors, including the specific strategies and channels used, the industry, target audience, and the goals of the marketing campaign. Z2A Digital Marketing aims to be as strategic as possible. This means leveraging high quality, captivating content that intrigues an audience organically as our first strategy to building our clients online presence.
What is Content Creation?
Content creation is the process of generating and producing valuable, relevant, and engaging material for a specific audience. This material, often referred to as "content," can take various forms, including written articles, blog posts, social media posts, videos, images, infographics, podcasts, and more. The primary goal of content creation is to provide information, entertainment, or value that resonates with the target audience and serves a particular purpose, such as education, promotion, or brand building. Z2A Digital Marketing specializes in creating image and video content for social media posts that are consistent, on brand, and high quality to elevate your digital presence.
Do I need social media?
Yes! Social media is the most cost effective way to market yourself. Ads can be directed to your specific target audience, followed with instant feed back, and engagement allows relationships to form that breed brand specific preferences.
How much does social media cost?
The cost of social media can vary widely depending on several factors, including the scope of the campaign, the chosen platforms, the target audience, and the goals of the marketing strategy. Z2A Digital Marketing always strives to use organic high quality content to captivate an audience prior to paid ads.
What do I do with my social media?
When managing social media for a business, it's important to create a well-rounded content strategy that engages your audience, builds brand awareness, and drives business objectives. Educate your clients on your offerings or services. Share some day to day behind the scenes of your business. Use it to share promotions. Most importantly use your social media to engage your audience, likes, comments, shares, and saves.
How often should I post?
The frequency of posting on social media depends on several factors, including the nature of your business, your target audience, and the specific social media platforms you're using. There is no one-size-fits-all answer. Consistency is important, but quality triumphs over quantity. Z2A Digital Marketing offers tiered levels of service to meet the needs of your business while still providing consistent, high quality content and management.
How does Z2A log into my accounts?
In order to have access to your website, social media, and other accounts Z2A Digital Marketing works to utilize methods that don't feel invasive. There are some functions that require us to log in with your passwords. Some clients will create a temporary password. Z2A Digital Marketing takes confidentiality very seriously, and treats your business like our own. Protecting your assets are top priority for us.
Do you have an office?
Like many businesses today, Z2A Digital Marketing is working from home. This benefits the client as most things can be done digitally and the cost of maintaining an office is not passed on to the clients. Should there be a need to meet face to face this can be arranged.
What if there is an issue, but we aren't working together anymore?
Technology is ever changing and new updates can bring new challengages. Z2A Digital Marketing stands by the services provided. Z2A Digital Marketing will work to resolve any technical errors immediately. It is always best to call or text for immediate concerns, while email works for smaller concerns.
What forms of payment do you offer?
We currently accept cash, check, and credit cards via our online billing platform.